Zoë Kravitz’s brooch worn in her hair
The brooch revival had a problem — nobody wears lapels any more. This is where it went instead.
Wearing: The 83rd Golden Globes — A delicate silver brooch, pinned into a braided updo
Zoë Kravitz topped a braided updo with a delicate silver brooch at the Golden Globes, and it is the neatest solution anyone has found to a real problem with the brooch revival.
Brooches have been the most-written-about jewellery trend of 2026, back on the runways at Chanel and Mugler and adopted by fashion people since. But a brooch was designed for a garment that has largely disappeared from women's daytime wardrobes: a structured lapel with enough body to carry a weighted pin without sagging. On a T-shirt or a fine knit, a heavy brooch pulls the fabric into a little tent and looks like a mistake.
Hair does not sag. A brooch pinned into an updo has an anchor that a jersey top cannot provide, and it sits at the height where jewellery gets looked at most — beside the face rather than a foot below it. The 2026 hair-accessory coverage has independently landed on the same place, with statement barrettes and jewellery-like clips named as the direction while the claw clip levels off.
The practical requirement is a pin that closes. A standard brooch clasp is designed to bite through woven cloth, and in hair it has nothing to grip, so it works its way out over an evening. Either use a brooch with a locking clasp, or pin it through a small elastic or the braid itself rather than into loose hair.
What transfers
If you like a piece but have nothing to pin it to, look upward. Hair gives a brooch an anchor that a T-shirt cannot, and puts it beside your face instead of below your collarbone. Just check the clasp locks — an ordinary brooch pin is designed to grip woven cloth, and in hair it will slowly travel out over an evening.
