Trends
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Rising
Zips and buckles as the whole design
Visible fastenings, oversized pulls, hardware left on the outside. Where inexpensive bags either win or lose badly.
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Rising
Shield sunglasses, and who they actually suit
Wide, wrapped, one continuous lens. The runway’s eyewear story — and a harder wear than it looks.
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Rising
Knitwear for your head and neck
Beanies and heavy knit scarves shown as fashion rather than as weather-proofing.
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Always works
Headbands, claw clips and the case for the cheap accessory
Consistently among Amazon’s best-selling accessories, and the category where spending more buys the least.
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Always works
What people are actually buying: aviators, rectangles and 90s cat-eye
The runway says shield frames. The shopping data says something completely different, and it is worth knowing both.
Outfit ideas
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School run to lunch without going home
The accessories that survive a car, a playground and a coat, and still work sitting down.
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A first accessory kit that is not all going in the bin by March
Cheap is the correct decision at this stage. Cheap and disposable is not the same thing.
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Airport to arrival, in things that go through security
Accessories chosen for a day of being handled, scanned, and slept in.
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Saturday, walking around, carrying things
Hands free, sun off your face, and nothing you would mind putting down on a wall.
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Leaving the gym looking like you chose the outfit
Four accessories that turn athleisure into an outfit, none of which will bother you in a class.
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Rain, and the accessories that survive it
Suede, silk and straw are all wrong today. Here is what to reach for instead.
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A city on foot, for nine hours
Chosen for a day of walking, queuing, carrying and being in other people’s photographs.
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The last properly warm weekend
Wear the summer things now, properly, one more time. Most of them are going away for eight months.